OVMA Media Kit

Member Breakdown

2,798
Total Members
1,686
Practicing Veterinarian Members
344
Retired or Life Members
710
Veterinary Student Members
58
Out-of-State Members

As of December 2025.

Advertising Opportunities

Quarterly Newsletter

Full-page, half-page, quarter-page ads, plus inserts and premium placements.

Learn More » View Specs & Rates »

Member E-Bulletin

Monthly email with high engagement and prominent banner ad availability.

Learn More » View Specs & Rates »

Online Classifieds

Jobs, buy/sell listings, and more — visible year-round on the OVMA website.

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Reach even more veterinary professionals! Additional advertising opportunities are available as part of OVMA's annual Midwest Veterinary Conference.
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Observer Content & Contributors

In Every Issue

  • News and Events
  • Legal & Regulatory
    • "Regulation Station" by Michael Guastella
  • Staff Development
    • "A Dollop of Glue" by Amy Van De Water
  • Practice Management
    • "To Your Credit" by Terence Ward
  • Membership & Community
    • President's Perspective
    • Community Corner
      • Members in the News
      • Member Accomplishments
      • Obituaries
      • New Member Welcome

2026 Content Calendar

Subject to change

Spring

  • Cover Story: Annual Conference Wrap-Up
    • Award winners
    • Sponsor recognition
    • Attendance stats

Summer

  • Cover Story: TBA

Fall

  • Cover Story: TBA

Winter

  • Cover Story: Annual Conference Preview
View Sample Issue »
Guastella
Michael Guastella
Director of Public Affairs, Governmental Policy Group

Regulation Station

This column focuses on legal, regulatory, and political issues, primarily in Ohio, and how they affect the practice of veterinary medicine. Recent topics have included telemedicine, funding for veterinary education, and animal abuse reporting requirements.

WagnerAmanda

Dr. Amanda Wagner

Tri-County Veterinary Services

President's Perspective

This column includes reflections from the current OVMA president. Topics vary widely and include membership, leadership, volunteerism, upcoming events, Board activities, and more.

Van De Water

Amy Van De Water

Founder, Glue Veterinary Coaching

A Dollop of Glue

This column discusses topics related to self-improvement and team development, including emotional intelligence, leadership, adapting to change, and client communication.

Ward

Terence Ward

CEO & Owner, Meramak Inc.

To Your Credit

This column covers financial issues relevant to small businesses, with a focus on credit-related issues. Topics include processing fees, technology, client payments, and risks.

E-Bulletin Content & Stats

Content

  • Association & industry news
  • Upcoming educational events
  • Research invitations
  • Legislative & regulatory changes
  • Disease outbreak notifications
  • Membership updates & reminders
  • Members-only opportunities
View Sample E-Bulletin »
2,600
Approximate Number of Recipients per Email
(Q4 2025)
52.8%
Average Open Rate per Email 
(Q4 2025)
vs.
31.73 – 42.3%
Industry standard*
6.4%
Average Click Rate 
(Q4 2025)
vs.
1.9 – 3.42%
Industry standard*

*According to Smart Insights' 2024 email statistics for nonprofit membership organizations | Source »